In October 2008, O2 launched a new scheme whereby customers can help make a difference to individuals affected by autism in their community by becoming a member of the Irish Autism Action Affinity Deal. For every customer who signs up to the deal, O2 donates 5% of their monthly spend directly to IAA. The money raised is allocated directly to groups for autism in the customer’s local area. It’s a simple and very effective way for O2 and our customers to work together to raise much needed funds for Autism.